Performance Marketing Manager E-commerce 80-100%
- Odlo International AG
About Odlo
Inspired by Nordic sports and our founder's passion to push boundaries, Odlo exists to heighten every outdoor experience. We design base layers without equal and all-season apparel that drives outdoor devotees to go for more, more often, in comfort.
We live for the limitless potential of personal podiums and shared experiences. And from the Swiss Alps, we develop clothing for those who know that whatever lies ahead – there’s always more out there.
Your field of play
- Lead the daily execution of online marketing initiatives, including the creation, updating, and monitoring of campaigns in collaboration with both internal and external partners.
- Owning and managing relationships with all paid media partners, i. e. Display, Video, Paid Search, Shopping campaigns (incl. Feeds), Social ads, Remarketing and Affiliates
- Develop and execute full funnel strategies to support brand equity and drive commercial sales targets.
- Measure and report performance of all marketing campaigns against selected KPI and ROI and provide actionable insights to internal teams.
- Measure and optimize media investments with Media Mix Modelling to increase media driven sales.
- Align with seasonal calendar (Brand and Ecommerce) and create and ensure 360° marketing campaigns which drive traffic, conversion, and brand equity.
- Estimate, plan, and control marketing spend on a regular basis and ensure to be in line with budget on a weekly and monthly level.
- Gain insights with analytics and AB testing and perform brand lift studies to continuously optimize campaigns and performance.
- Strategically plan and implement marketing initiatives that proactively prepare our organization for a privacy-first world, ensuring we stay ahead of privacy regulations and best practices.
Your story
Be successful in this position you bring:
- Bachelor’s degree or equivalent education, preferable in Online Marketing, Ecommerce or similar
- 3-4 years working experience in respective field
- Very good team player with strong interest in sports industry and passionate Online Marketer
- Strong analytical and technical skills
- Growth mindset with hands-on approach
- Meta, Google Ads and Analytics Certificates are a plus
- E-Commerce Software (Shopify, Salesforce) is a plus
- Previous experience in marketing agency is a plus
What you can expect
- Exciting tasks with lots of personal responsibility and personal scope in the dynamic world of sport
- Traditional brand with open idea management and a pronounced social and environmental awareness
- Flat hierarchy with open communication and an uncomplicated, interactive and positive working atmosphere
- Free use of the internal fitness center, vitamin stations (drinks & fruits) as well as the employee car park and participation in various employee events
- Generous discounts on Odlo products
Are you ready?
If you are motivated and curious and would like to become part of our dynamic team, apply right away using the online application form! We are looking forward to meeting you!
- Clarissa Amrein
- Teamlead Marketing & Content E-Commerce