Henri-Lloyd Performance Marketing Manager
- Henri-Lloyd, Manchester/UK
About Henri-Lloyd
Henri-Lloyd is the original waterproof performance clothing brand, adopted and loved by the sailing community and beyond, worldwide since 1963. Ever since the brand’s inception, our products have allowed incredible people to achieve incredible things. This pioneering spirit can be found across all aspects of our brand, from our innovative products and sustainable ambitions, right through to our customers and the emotions they cherish.
Our brand purpose is to inspire the active pursuit of living. Our brand essence revolves around freedom, integrity and authenticity, empowering individuals to embrace adventure, explore the unknown and discover themselves – whatever that looks like - for the best days of their life.
What we're looking for
We’re looking for a Performance Marketing Manager to take ownership of our customer acquisition channels and drive profitable growth.
You’ll manage our agency partners across Meta, Google, affiliates and email marketing, making sure they’re delivering against clear targets and constantly pushing performance forward. This role suits someone who’s ready to step up, take real responsibility, and have a direct impact on revenue.
The ideal candidate will have a strong appreciation of Henri-Lloyd across sporting, consumer and retail audiences, reflecting its premium positioning. They will bring experience across the full funnel, from building demand through to driving bottom-of-funnel performance.
Key Responsibilities
- Owning performance across paid channels including Meta, Google, affiliates and CRM/email
- Build strong relationships with external agencies, holding them accountable to clear KPIs
- Allocating budgets based on performance and growth opportunity
- Driving ongoing testing across creative, audiences and landing pages
- Monitoring CAC, ROAS and overall acquisition efficiency
- Producing clear, actionable weekly & monthly performance reporting
- Working closely with the e-commerce & marketing teams to improve conversion and revenue
- Manage the delivery of asset production for your channels
About you
- 3+ years’ experience in performance marketing, ideally within e-commerce
- Strong hands-on knowledge of Meta and Google Ads
- Experience managing agencies or external partners
- Commercially minded
- Confident with data and comfortable making optimisation decisions
- Ambitious and keen to own growth
What you can expect
- Be part of a premium outdoor sailing brand with a rich heritage
- Supportive team environment where you will learn quickly
- Competitive salary, pension scheme as well as health and other benefits
- Fantastic staff discount on all our product ranges
- Hybrid working (Fridays from home)
Why Henri-Lloyd
- Harry Keen
- E-commerce Trading Manager
