Senior E-Trade Marketing Manager (100%)

  • Brüggen/Deutschland, Odlo Sports GmbH
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About Odlo

Inspired by Nordic sports and our founder's passion to push boundaries, Odlo exists to heighten every outdoor experience. We design base layers without equal and all-season apparel that drives outdoor devotees to go for more, more often, in comfort.

We live for the limitless potential of personal podiums and shared experiences. And from the Swiss Alps, we  develop clothing for those who know that whatever lies ahead – there’s always more out there. 

Your field of play

Overview:
We are seeking a highly motivated and experienced Senior E-Trade Marketing Manager to join our dynamic team. In this role, you will be responsible for the strategic planning and execution of global e-trade marketing initiatives and campaigns with key strategic and digital wholesale partners such as Zalando, Breuninger, and SportScheck. 
 
This role sits within the Global Marketing Team and will play a crucial role in building brand awareness and affinity through our strategic e-trade partners with focus on brand and commercial opportunities. You will lead and develop the E-Trade Marketing team and ensuring a unified digital brand presence in alignment with global brand initiatives and company goals.
 
  • Strategic planning & execution: Develop and implement global e-trade marketing initiatives and campaigns with strategic & digital wholesale partners to drive awareness and sales.
  • Wholesale partnerships: Maintain and strengthen partnerships to ensure a consistent and impactful digital brand presence. 
  • Team leadership: Lead and develop the E-Trade Marketing team, fostering growth and development of two team members.
  • Cross-functional collaboration: Work closely with internal stakeholder departments (sales, B&M trade marketing, brand marketing) to ensure a unified brand presence across regions and platforms.
  • Sales support: Assist the sales team during sell-in phases through GTM support, presentations and B2B content management.
  • Budget responsibility: Oversee the DACH trade marketing budget and ensure effective allocation of resources.
  • Data & campaign evaluation: Conduct performance analyses and optimize campaigns to maximize incremental impact and efficiency.
  • Amazon marketing strategy: Lead the international Amazon marketing strategy, including content, advertising and campaign coordination and ensure alignment with brand initiatives. Collaborate with agency to manage advertising campaigns. Guide content strategy (SEO, A+, brand shops).

Your story

Be successful in this position you bring: 
  • Digital/Trade Marketing: Solid experiences in developing, implementing and measuring digital/trade marketing campaigns
  • Strategic & analytical thinking: Demonstrated ability to develop and execute comprehensive marketing strategies.
  • Amazon advertising proficiency: Solid knowledge of Amazon marketing strategies and campaign execution.
  • Leadership Skills: Demonstrated experience in leading and developing a team.
  • Data-driven mindset: Proven experience in performance-driven marketing approaches &
  • Language: Fluency in English, both written and verbal.

What you can expect

  • Exciting tasks with lots of personal responsibility and personal scope in the dynamic world of sport
  • Traditional brand with open idea management, a pronounced social awareness and
  • Flat hierarchy with transparent communication and an interactive and positive working atmosphere
  • Flexible work environment with possibility to integrate sporting activities into your workday
  • Various cultural employee events
  • Generous discounts on Odlo products and group brands (www.henri-lloyd.com; www.janus.no)

Are you ready?

If you are motivated and curious and would like to become part of our dynamic team, apply right away using the online application form! We are looking forward to meeting you!

  • Janne van der Laan
  • Chief Marketing Officer